Why Pink has become a lockdown favourite

why pink has become a lockdown favourite karen haller the little book of colour

If yesterday’s UK Sunday Times article ‘Tickled Pink’ is anything to go by, it would seem that this most cosy of hues has made it’s way into our hearts and our homes during the past 18 months of lockdowns.

I’ve always championed pink as I felt it got an undeservedly bad rap, especially from the many ‘pink stinks’ campaigns. Remember those over the years? The ones that vilified pink and saw it as nothing but ‘girlie’, silly and immature. We had generation upon generation grow up associating pink with these negative traits so it’s no wonder it was pretty much avoided by anyone above thirty-five and mums not wanting their girls anywhere near it, let alone in the home.

Pink is shaking off it’s ‘girly’ image and it’s being seen in a new light.

I’ve spoken to many women over the years and discovered they had a somewhat ‘uneasy’ relationship with pink. In fact, most women reject pink outright.

Interestingly, the colour was embraced by the Millennial generation with the phenomenon that came to be known as ‘Millennial pink’ which then quickly became any pink. They didn’t have the same hang ups with this colour nor were they scared to express their personality and ‘de-gendered’ the colour.

It’s been great, since around 2016, women warming up to pink. They began connecting to the positive psychological traits of pink such as caring, nurturing, compassion and empathy.

Wearing pink, having it in your home is like being wrapped in one huge hug, and if there is a time that we need this – given the 18 months we’ve been through – it’s now.

why pink has become a lockdown favourite karen haller the sunday times feature
The Sunday Times feature – Tickled Pink

I’d love you know your relationship with pink, are you new to this hue or a long time embracer? How have you brought pink into your life? Pop your thoughts in the comments box below.

Wishing you a colourful day,

Extract from Sunday Times article and The Little Book of Colour. You can download the first chapter free here.

You can follow Katrina Burroughs over on Instagram.


  1. R Halliday on June 28, 2021 at 8:38 am

    I’ve always loved pink and I’m a ‘70’s child! Ping Red & Orange are my “favourite” end of the colour spectrum, not exclusively, I love pretty much every colour. There’s just some I choose over others if I’m choosing my tiddlywinks counters or iPad cover!!

    • Karen Haller on July 10, 2021 at 11:20 pm

      Hi Rachal,
      It’s great to hear you held onto your love of pink. I love pink and orange together too – blend them together and you get coral!


  2. Suzanne on June 30, 2021 at 3:53 am

    Hello Karen,
    I discovered pink (pale pink) while photographing flowers through a Marco lens. From there I would always find myself being drawn to this colour which was new to me. As mentioned in the article, I too, felt that pink had many negative attributes associated with it. However, slowing and lovingly I found myself embracing it. I find it powerfully uplifting and thrive on wearing fuchsia and more vibrant hues as my grey hair screams for contrast. I have also incorporated it into my home in subtle ways such as accessories and am contemplating actually painting a spare bedroom in a soft pink palette which when seen in decorating mags leaves me feeling calm.

    • Karen Haller on July 10, 2021 at 11:24 pm

      Hi Suzanne,
      What a wonderful way to discover a colour by getting up close and zooming in. It’s great to see you are experimenting with all different pinks in all areas of your life. Soft pinks are physically soothing so maybe that’s the calmness you’re sensing. Enjoy!


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