Why Pink has become a lockdown favourite

why pink has become a lockdown favourite karen haller the little book of colour

If yesterday’s UK Sunday Times article ‘Tickled Pink’ is anything to go by, it would seem that this most cosy of hues has made it’s way into our hearts and our homes during the past 18 months of lockdowns.

I’ve always championed pink as I felt it got an undeservedly bad rap, especially from the many ‘pink stinks’ campaigns. Remember those over the years? The ones that vilified pink and saw it as nothing but ‘girlie’, silly and immature. We had generation upon generation grow up associating pink with these negative traits so it’s no wonder it was pretty much avoided by anyone above thirty-five and mums not wanting their girls anywhere near it, let alone in the home.

Pink is shaking off it’s ‘girly’ image and it’s being seen in a new light.

I’ve spoken to many women over the years and discovered they had a somewhat ‘uneasy’ relationship with pink. In fact, most women reject pink outright.

Interestingly, the colour was embraced by the Millennial generation with the phenomenon that came to be known as ‘Millennial pink’ which then quickly became any pink. They didn’t have the same hang ups with this colour nor were they scared to express their personality and ‘de-gendered’ the colour.

It’s been great, since around 2016, women warming up to pink. They began connecting to the positive psychological traits of pink such as caring, nurturing, compassion and empathy.

Wearing pink, having it in your home is like being wrapped in one huge hug, and if there is a time that we need this – given the 18 months we’ve been through – it’s now.

why pink has become a lockdown favourite karen haller the sunday times feature
The Sunday Times feature – Tickled Pink

I’d love you know your relationship with pink, are you new to this hue or a long time embracer? How have you brought pink into your life? Pop your thoughts in the comments box below.

Wishing you a colourful day,

Extract from Sunday Times article and The Little Book of Colour. You can download the first chapter free here.

You can follow Katrina Burroughs over on Instagram.


  1. Carla Paredes on January 9, 2024 at 4:58 pm

    If pink come to my mind, at first i think is cheesy, because instantly i see pink kid dresses, or girly shoes… I guess i’m thinking of my childhood. But when i got the color to my world now, I’m thinking about coolness, freshy and trendy oversize jacket mixed with light color garments, accessories, or a warmy sweater, even a bikini… and all of this aren’t in the same weather but it makes me think in a light, calm, harmonious day.

    • Karen Haller on January 14, 2024 at 12:50 pm

      Hi Carla,
      This is a common association for women. It’s great to see that your relationship with pink has changed and you’re bringing pink into your life.


Leave a Comment

The Little Book Of Colour Book Free Chapter2


Get a Free Chapter from The Little Book of Colour

© Karen Haller
Designed by cptcreative.com