What’s a cookie?
A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use cookies?
We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

Cookies are either:
• Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; OR

• Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorised as follows:

• Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

• Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

• Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

Cookies currently used on this website
The cookies and similar technologies used on this website may include the following.

Essential cookies
Essential cookies are used to make the website work properly, keep it secure, and remember your cookie choices.

__cf_bm
This cookie is set by Cloudflare and is used for security and bot protection. It is treated as an essential cookie.

seopress-user-consent-accept
This cookie is used to remember your cookie consent choice after you click “Accept”.

Analytics cookies
Analytics cookies help us understand how visitors use the website, such as which pages are visited and how people move around the site. These cookies are only used where you have accepted optional cookies.

_ga
This cookie is set by Google Analytics and is used to distinguish visitors.

_ga_P4Q0LMSEF6
This cookie is set by Google Analytics 4 and is used to store and count page views or sessions for this website.

Marketing cookies
Marketing cookies may be used to measure advertising performance, support conversion tracking, and help show relevant advertising on platforms such as Facebook or Instagram. These cookies are only used where you have accepted optional cookies.

_fbp
This cookie is set by Meta/Facebook and is used to identify browsers for advertising, conversion tracking and remarketing purposes.

prism_251765399
This cookie is set by ActiveCampaign and is used for site tracking, such as understanding website visits, email campaign interactions and contact activity. It may help connect website activity with an email subscriber or customer record where applicable.

__Secure-BUCKET
A Google security / rollout / service-management cookie, likely used to support Google services, protect interactions, or manage feature delivery

__Secure-ENID
A Google secure cookie used for preferences, security, authentication and anti-abuse purposes across Google services

Fathom Analytics
We may also use Fathom Analytics to understand general website usage. Fathom is designed to be privacy-friendly and does not use tracking cookies.

Future changes
If additional third-party services are added in future, such as embedded videos, maps, advertising pixels or other tracking tools, this policy should be updated to explain what they are used for.