Hello colour lover!
Did you know an estimated 224 million roses world-wide are grown for Valentine’s Day with 198 million in the US alone? That’s a lot of love going around.
And it will probably come as no surprise that red is the most popular colour accounting for around 72% of roses sold in the US and in the UK it’s around 50%.
If blue is the colour related to January, February turns red!
What’s your Valentine’s Day colour of love?
Colour is such a wonderful way to express how we feel, our thoughts and love for one another without having to say a word. It’s this rare gift that transcends language – something we all instinctively understand.
So let’s have a quick look at what lies behind red and some other colours this Valentine’s Day and see which is the colour of love for you.
Valentine’s Day – Red the colour of passion
In Western societies, the colour red has become so synonymous with Valentine’s Day it’s come to symbolise love on Valentine’s Day, which we see in a sea of red cards, red flowers and gifts.
When we look at the psychology of red, it’s the colour which affects us physically. It’s the colour representing the masculine energy which in relation to love is expressed through passion lust and desire. Red sends the pulse racing.
So it’s no surprise that men are attracted to this colour! And the same US stats showed that around 85%  of the roses bought by men were red.
Valentine’s Day – Soft pink the colour of nurturing love
These softer pinks represents the feminine energy expressing qualities of maternal love, nurturing, caring and compassion. Men who give pink roses are showing their softer, tender side.
Valentine’s Day – Soft pink & yellow, the first flushes of love
I think we can all agree this rose is absolutely gorgeous – just look at the beautiful yellow petals that look like they have been dipped in the most beautiful pink. This combination is just you’re receiving a bundle of love and happiness!
Valentine’s Day – Coral the colour of playfulness
Oh this gave me the giggles when I saw the name of this rose “Easy Does It“. So fitting for this beautiful pink and orange mix – some romance with some fun thrown in!
Valentine’s Day – Yellow the colour of friendship
In some countries giving yellow roses has the cultural meanings of jealousy, but how can you look at these roses and not feel happy?
Giving flowers to friends on Valentine’s Day is becoming more popular. Yellow is a great colour to give as a sign of friendship – it will certainly be met with a smile (you’ll just want to check first it doesn’t have any negative cultural meaning).
Valentine’s Day – Yellow Daffodils delivering a cheery hello
If you want to go with something completely different then consider Daffodils. It’s like being greeted with a big cheery hello!
This Valentine’s Day when you are picking a colour for your loved one, or perhaps a secret Valentine’s, a friend or even something for yourself, what colour will you choose? Let me know in the comments box below.
Oh, and if you notice your Valentine’s Day roses have no smell it’s likely because they have been bred for their appearance and longevity. If you are lucky enough to have home grown roses they will have the most glorious scent, which of course is vital to our bees as it’s the scent that attracts them to pollinate the flower.
Regent’s Park rose garden – Queen Mary’s Garden
I also wanted to share with you the wonderful Regent’s Park rose garden. Their roses have the most heavenly perfumes, stunning colours and some fantastic names with 85 single variety beds on display and an estimated 12,000 roses planted – it’s truly a sight to behold. The best time of the year to see the roses in all their glory is the first two weeks in June. You can find out more here.
Want to learn out more about colour?
Head over to buy The Little Book of Colour where you can find out How to Use the Psychology of Colour to Transform your Life.
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Wishing you a colourful day!
All images by Karen Haller
 Source: Society of American Florists. (2021). Valentine’s Day Statistics https://safnow.org/valentines-day-statistics/
 Source: British Florist Association. (2021). Valentine’s Day Flowers. https://www.britishfloristassociation.org/valentines-day-flowers/
Originally published February 2022. Updated February 2024.