What’s your Colour of Love this Valentine’s Day?
Hello colour lover!
Did you know an estimated 250 million roses world-wide are grown for Valentine’s Day[1]?
That’s a lot of love going around.
And it will probably come as no surprise that red is the most popular colour accounting for around 83% of roses sold[2].
If blue is the colour related to January, February turns red!
What’s your Valentine’s Day colour of love?
Colour is such a wonderful way to express how we feel, our thoughts and love for one another without having to say a word. It’s this rare gift that transcends language – something we all instinctively understand.
So let’s have a quick look at what lies behind red and some other colours this Valentine’s Day and see which is the colour of love for you.
Valentine’s Day – Red the colour of passion
In Western societies, the colour red has become so synonymous with Valentine’s Day that it has come to symbolise love on this day, seen in a sea of red cards, red flowers, and gifts.
When we look at the psychology of red, it is a colour that affects us physically. It represents masculine energy which, in the context of love, is expressed through passion, lust, and desire. Red sends the pulse racing.
It is therefore no surprise that men are drawn to this colour. Around 65% [3] of the roses men buy for their partners on Valentine’s Day are red.
Before her Super Bowl appearance, apparently Beyoncé received 10,000 roses from her husband Jay [4] – With that many roses, it’s a wonder the halftime show wasn’t renamed “The Flower Bowl!”
Going beyond red when it comes to Valentine’s Day
Studies show women don’t necessarily prefer red roses. Most would be happy with something beyond the usual boxed red roses. [4]
Colour, the language of love
Colour is such a wonderful way to express how we feel, our thoughts and love for one another without having to say a word.
Colour is this rare gift that transcends language – something we all instinctively understand.
So let’s have a quick look at what lies behind the power of red and some other colours this Valentine’s Day to see which is the colour of love for you.
Valentine’s Day – Soft pink the colour of nurturing love
These softer pinks represents the feminine energy expressing qualities of maternal love, nurturing, caring and compassion. Men who give pink roses are showing their softer, tender side.
Valentine’s Day – Soft pink & yellow, the first flushes of love
I think we can all agree this rose is absolutely gorgeous – just look at the beautiful yellow petals that look like they have been dipped in the most beautiful pink. This combination is just you’re receiving a bundle of love and happiness!
Valentine’s Day – Coral the colour of playfulness
Oh this gave me the giggles when I saw the name of this rose “Easy Does It“. So fitting for this beautiful pink and orange mix – some romance with some fun thrown in!
Valentine’s Day – Yellow the colour of friendship
In some countries giving yellow roses has the cultural meanings of jealousy, but how can you look at these roses and not feel happy?
Giving flowers to friends on Valentine’s Day is becoming more popular. Yellow is a great colour to give as a sign of friendship – it will certainly be met with a smile (you’ll just want to check first it doesn’t have any negative cultural meaning).
Valentine’s Day – Yellow Daffodils delivering a cheery hello
If you want to go with something completely different then you might like to consider Daffodils. It’s like being greeted with a big cheery hello!
This Valentine’s Day when you are picking a colour for your loved one, or perhaps a secret Valentine’s, a friend or even something for yourself, what colour will you choose? Let me know in the comments box below.
Oh, and if you notice your Valentine’s Day roses have no smell it’s likely because they have been bred for their appearance and longevity. If you are lucky enough to have home grown roses they will have the most glorious scent, which of course is vital to our bees as it’s the scent that attracts them to pollinate the flower.
Regent’s Park rose garden – Queen Mary’s Garden
I also wanted to share with you the wonderful Regent’s Park rose garden. Their roses have the most heavenly perfumes, stunning colours and some fantastic names with 85 single variety beds on display and an estimated 12,000 roses planted – it’s truly a sight to behold. The best time of the year to see the roses in all their glory is the first two weeks in June. You can find out more here.
Want to learn out more about colour?
Head over to buy The Little Book of Colour where you can find out How to Use the Psychology of Colour to Transform your Life.
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Want to find new ways to bring colour into all areas of your life? Then The Colour Club might be just what you’re looking for.
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Wishing you a colourful day!
Karenx
All images by Karen Haller
[1] Source: https://smebusinessnews.co.uk/2025/02/11/valentines-day-forecast-the-five-flowers-retailers-can-expect-to-trend/
[2] Source: https://www.cbsnews.com/news/rose-cost-valentines-day-2025/
[3] Source: https://safnow.org/aboutflowers/holidays-occasions/valentines-day/valentines-day-floral-statistics/
Originally published February 2022. Updated February 2026.
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